Find the right mentor for your Small Business
What is a business mentor?
Business mentors are experienced professionals who like to
share their knowledge with someone who can learn from them.
They will have extensive experience in business or
entrepreneurship and it is their job to be a good listener and a positive role
model.
Mentors usually give away their time for free. This time
commitment is often open-ended but must be organized on a regular basis to
build trust and consistency.
Difference between the business mentor and the business coach
Before you start looking for a small business coach or
mentor, it's important that you understand the difference. While both aim to
help entrepreneurs and business owners develop their skills and confidence,
there are some key differences.
·
Business
Coach - Uses coaching skills to provide guidance and advice based on
discussions. This is usually a professional role that you will pay for as a
service. For example, you can hire a small business marketing coach to help you
articulate your advertising strategy.
·
Business
Mentor - Shares experience and knowledge to inspire and support someone
with their goals and directions. This is usually unpaid and can focus on the
both personal development and business growth.
Both directing and mentoring relationships must have clear
boundaries, expectations and objectives.
5 reasons to work with the business mentor
Working with the business mentor should help you feel supported,
challenged and inspired.
Here are some of the benefits of working with a business
mentor.
1. Determine your skills
You probably have a good idea of your strengths and
weaknesses (if not, try doing a SWOT analysis). Working with a business mentor
can take this a step further by helping you hone specific skills that will
transform your business. For example, if you are experiencing late bill
payments, a mentor may be able to offer advice to manage difficult clients or
help boost your confidence.
2. Get motivated
Self-employment can be lonely, especially if you are a sole
trader. A business mentor can help you the stay motivated and the focused. They
will help you by holding you accountable for the things you say you will do and
by celebrating your successes as you grow.
3. Make better decisions
If you and your business are alone, making decisions can be
difficult. Maybe you're running a side business and can't decide if it's the
right time to take the leap and run your business for the full time. A mentor
is someone who can offer the listening ear and help you explore your options.
4. Discuss your ideas
A good mentor is someone you can bounce ideas off of your
business. Perhaps you are thinking of developing a new product or service and
don't know where to start. Or maybe you want to try the different marketing
approach. Working with a mentor on a journey similar to yours (just a few steps
away) can be beneficial as they can share their successes and setbacks.
5. Grow your network
A business mentor can also help by introducing you to people
in their network who might be related to a particular challenge you are facing.
Knowing where to go and who to talk to about business challenges can help build
confidence in yourself, your knowledge, and your community.
Five steps to finding your mentor
Do your research
Find someone who can really add value to your business,
rather than a more impressive name. You will get long-term value from a
relationship with someone who understands your challenges.
Don't ask to be instructed
Let it grow organically. Set up a meeting with a potential
mentor but do not make a formal request to receive mentoring. Seems like too
much commitment.
Respect their time
If you are asking for time from a businessman, remember that
it will be limited. Come to meetings prepared and get on your elevator for two
minutes or less. If someone agrees to meet you for 30 minutes, don't keep them
for 45 minutes.
Be open
You will only get value from the relationship if you are
willing to talk about every part of your job transparently. Don't keep bones in
the cupboard.
Evaluation
Not every relationship works. If the mentor does not feel
that he is giving valuable advice, he should let you know. Likewise, if you
feel like you're not getting what you need, don't be afraid to walk away.
Once you find your mentor, you should be ready to apply
sound advice. Trust your instinct, and don't blindly follow the advice of your
teacher or colleagues but remember that a good idea can easily be missed. It
often takes courage to do something that doesn't fit with your original plan.
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