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    What is the business idea? How to create your business idea

    1. What is the business idea?

    A business idea is a concept you might have where you will offer products or services to customers for financial gain. As a first step in setting up a business, a business idea can motivate you to work even harder to see your concept pay off. With an appropriate and well-thought-out business idea, you are one step closer to creating a business that you can be proud of supports your existing organization in developing new ideas that will appeal to a range of consumers.

     Why is it important to complete the business idea evaluation?

    It is important to complete the business idea evaluation because it is only by doing so that you can determine if the idea will work for you. You'll learn more about the market, the competition, what customers want, and all the factors that are important in deciding if this is an idea worth pursuing. If so, your evaluation will help you start with more confidence than you would have otherwise. You will be better equipped to form a business plan, explain your concept to investors, or connect with potential clients.

     How to create your business idea?

     Once you have an idea and know that there is a demand for it, you can begin to turn it into a reality. Here are some standard starting points in starting and running a business.

    Search the market

    Whatever idea you have, your product or service will target a specific group of people and/or meet specific needs. It is important to research the market you plan to offer. The results of this research will be the basis of your customer service philosophy. Decide how you will serve your customers, through which channels, and what is easiest or most accessible to your customer base. Market research is also important to get an accurate reading of the real problems, difficulties or difficulties your potential customers are facing.

     Meet and need

     Once you've found your market and done some research, it's time to identify a specific need that you plan to address. For example, entrepreneur Sarah Blakely, creator of Spanx, identified the need for underwear that is both personal and comfortable. I filled that need with Spanx. After you identify the market needs, you can start creating something tangible that can meet those needs.

     Scan your customer base

     Another useful step in the creative process is to go out and address your potential customer base directly. You can do this through an email campaign, an open forum, or an online survey. This can help you market more effectively and help grow your business by building relationships and uncovering additional market needs.

    Budget building

     Be sure to consider all potential costs when creating your business budget. There are plenty of resources out there that can help you do things for free or at low cost, such as building a website or designing a product page. But there are some things you can't make yourself.

    Startup business costs can include: 

    ·      - Product production/manufacturing

    ·       - Shop or rental office

    ·       - Staff

    ·       - Promotional materials

    ·       - Renting storage or production space

    ·       - Interior design

     It can be easy to reduce the cost of starting a business if you have not done so before. If you feel overwhelmed by what's going on, hire a financial advisor who can help you create and maintain a flexible budget.

    Finding Investors if needed

    After determining your budget, you can decide if acquiring investors would be a beneficial or feasible option for you. Investors can be a great resource for creating new businesses financially. However, it can also mean sacrificing some creative control.

    Be Flexible

    It is important to remember that business ideas are rarely perfect from the start. Be open to adjusting your plan, budget, and ideas as needed. However, try to avoid major changes at the last minute, as they can have after-effects.

    Set Deadlines

    Deadlines can be a useful tool and can help keep your goals on the track. With strict deadlines, you can help yourself maintain boundaries, learn what's reasonable and unreasonable to you, set detail-oriented goals, and measure your success.

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